Search engine optimization involves performing specific tasks for on-page and off-page factors with the intended result to rank high in the search engines. Given below are a few SEO tips that can give you long term results.
Focusing on all the variables involved will help you better optimize your site. Page rank becomes the obsession of many marketers. The thing to remember, however, is that there are several factors involved in determining a page's rank. There are sites with lower ranking that are faring better than higher placed ones. Being able to create backlinks and keeping your site optimized is also an important factor. A properly optimized site is more help in the long run than a high search rank. Updating your site to improve on areas of search engine optimization where it is currently weak is the best way to keep your site strong.
Make sure you use underline, strong, bold and italics tags on each keyword targeted pages. All of your SEO efforts make some form of contribution to the overall, so you can use that and it will help. Naturally it will help, how much no one knows, but still if it will help then it's a good idea to do it. With SEO, doing more can often, and usually does, hurt you so don't over-do this. Just implement them two or three times and that's all that matters. Also include primary and secondary keywords/phrases in your H1/H2 tags. Words that are wrapped in such tags are given more value by the search engines. So in the end each page on your site should be optimized for a particular primary keyword or phrase and also for a few secondary keywords that are topically related.
The third obvious SEO tip is that you should build a lot of high quality backlinks to your site. Search engines look at backlinks as other sites voting "for" your site, and that is what will propel your site up into the standings. You really want to avoid getting too many artificial links too quickly because it can raise a flag with the search engines.
It's really best to gain backlinks from sites that are similar to yours in theme, or topic. Backlinks from relevant sites, plus relevant anchor text, will get your farther up the rankings in less time and with fewer backlinks. In conclusion, search engine optimization here can be seen as a strong skill that allows you to get high quality traffic on targeted topics. You have to consider what you want, if you want SEO then don't use flash, and do be sure to choose the best keywords for your project. There are other benefits for doing SEO, such as being looked upon like you're an authority site, plus you'll be building trust and credibility.